On 20th August 2016 the students of BBA program of School of Business along with the course instructor (MKT-401 Consumer Behavior) Suntu Kumar Ghosh, Assistant Professor under the guidance of Dr.Nazrul Islam, Professor and Dean, School of Business, Uttara University had a tour in the Rajendrapur Eco Resort to survey the consumer behavior and allegiance in real life situation.

The excursion started with the visit in resort where the students observed the resort service activities and had a talk with the customers of the resort. The following tour was to examine the customer service activities specially to check customer satisfaction and loyalty altitude.

After the lunch, the students had a talk with the owner and employees of the resort which gave them a glimpse about the commercial project.

The study tour was very effective, encouraging and refreshing and the enthusiastic participation of the students was appreciated. More than 36 students major in Marketing and faculty members and officers attended the tour.


Study Tour Organized by the School of Business, Uttara University On 20th August 2016 the students of BBA program of School of Business along with the course instructor (MKT-401 Consumer Behavior) Suntu Kumar Ghosh, Assistant Professor under the guidance of Dr.Nazrul Islam, Professor and Dean, School of Business, Uttara University had a tour in the Rajendrapur Eco Resort to survey the consumer behavior and allegiance in real life situation. The excursion started with the visit in resort where the students observed the resort service activities and had a talk with the customers of the resort. The following tour was to examine the customer service activities specially to check customer satisfaction and loyalty altitude. After the lunch, the students had a talk with the owner and employees of the resort which gave them a glimpse about the commercial project. The study tour was very effective, encouraging and refreshing and the enthusiastic participation of the students was appreciated. More than 36 students major in Marketing and faculty members and officers attended the tour. # Sharif Uddin Suman Study Tour Organized by the School of Business, Uttara University On 20th August 2016 the students of BBA program of School of Business along with the course instructor (MKT-401 Consumer Behavior) Suntu Kumar Ghosh, Assistant Professor under the guidance of Dr.Nazrul Islam, Professor and Dean, School of Business, Uttara University had a tour in the Rajendrapur Eco Resort to survey the consumer behavior and allegiance in real life situation. The excursion started with the visit in resort where the students observed the resort service activities and had a talk with the customers of the resort. The following tour was to examine the customer service activities specially to check customer satisfaction and loyalty altitude. After the lunch, the students had a talk with the owner and employees of the resort which gave them a glimpse about the commercial project. The study tour was very effective, encouraging and refreshing and the enthusiastic participation of the students was appreciated. More than 36 students major in Marketing and faculty members and officers attended the tour. # Sharif Uddin Suman


Date: 24 Aug 2016